Google Chrome

I have had a quick look at Google Chrome.

My first impressions are good. It is clean, simple and uncluttered. It looks as though it has some good functionality such as suggesting search terms as you type, shortcuts to your Google Apps and easy bookmarking. It also very fast.

So will it take over the world? I think inertia will prevent most people form swapping their Internet Explorer default browser on their PC’s. At least in the short term.

If anyone can challenge Internet Explorer’s dominance, then Google are the brand that could do it. However, that will rely  on either getting it pre-installed on PC’s or making it a logical next step for the millions who use Google as their search engine (as over 80% of web searches are in the UK).

Early reports suggest that Chrome is building up a significant share but much of this will be people trying it out. It is also likely that the biggest loser will be Firefox at least in the short term. It will take longer for it to eat into Internet Explorer’s market dominance.


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